FAQ
Questions You're Probably Already Thinking
I've had hundreds of conversations with builders. These are the questions that come up every time. If yours isn't here, book a call and ask me directly.
Getting Started
I hear this constantly — and honestly, it's the reason I exist. Most agencies are generalists. They work with dentists on Monday, restaurants on Tuesday, and builders on Wednesday. They don't understand your sales cycle, your buyer psychology, or your industry. I work exclusively with custom home builders, remodelers, and design-build firms. Every strategy, every ad, every piece of content is built for this industry. Plus, I offer a 30-day full refund if we're not a fit, and a 12-month ROI guarantee. That's how confident I am.
First qualified leads typically arrive within 30-60 days. Closed projects from your new pipeline usually happen within 3-6 months. SEO and content take longer — usually 90-120 days to see significant organic traffic. I'll set clear expectations on our strategy call based on your specific market and starting point.
Yes. While I'm based in Canada, I work with custom home builders across the USA, Canada, Australia, and the UK. We currently serve builders in markets like Austin TX, Nashville TN, Boise ID, Salt Lake City UT, Charlotte NC, Denver CO, Kelowna BC, and many more. The marketing principles are the same — what changes is the local targeting and market research, which I customize for every client.
We'll audit it. If it's converting well, we'll keep it and focus on driving traffic. If it's not (which is the case 90% of the time), we'll rebuild it as part of your package. A website that doesn't convert is just an expensive business card.
Investment & ROI
Packages range from $1,000-$5,000/month depending on your services and market. I offer three tiers — Growth, Scale, and Enterprise — and we'll customize the right one for you on our strategy call. What I can tell you is this: my clients typically see a 10x return on their marketing investment. One custom home build pays for a full year of marketing. And you own everything from day one.
I recommend a minimum of $1,500-2,000/month in ad spend for Meta and Google combined. This is separate from my management fee. On our call, I'll help you determine the right budget for your market — some markets are more competitive than others.
I work on month-to-month agreements after an initial 3-month commitment. Why 3 months? Because marketing is a system, not a switch. It takes time to build, test, optimize, and scale. Most clients stay for years because the results speak for themselves.
On average, my clients see a 10x return on their total marketing investment. One custom home build — which can range from $500K to $2M+ — typically pays for an entire year of marketing. The math is simple: if I help you close even one additional build, you've more than covered your investment.
How It Works
Step 1: Free strategy call where we audit your current marketing and set goals. Step 2: I build your custom marketing plan. Step 3: My team builds everything — website, ads, content, CRM. Step 4: We launch, monitor, and optimize weekly. You'll have a dedicated point of contact and regular reporting so you always know what's happening.
No. My team handles content creation — blog posts, social media, ad copy, and video editing. The only thing I ask is that you occasionally shoot quick videos on your phone from job sites. I'll tell you exactly what to film and say. It takes 5 minutes and makes a massive difference.
Meta (Facebook and Instagram) for awareness and lead generation, Google Search and Local Service Ads for high-intent leads, SEO for long-term organic growth, and a CRM (typically GoHighLevel) for lead management and automated follow-up. Everything works together as one system.
Yes. Your website, your content, your ad accounts, your CRM — it's all yours. If we ever part ways, you keep everything. I don't believe in holding clients hostage with proprietary platforms.
Fit & Expectations
This is built specifically for custom home builders, renovation contractors, and design-build firms who want to grow beyond referrals. If you're doing quality work but struggling to generate consistent leads, this is for you. If you're a tract home builder or high-volume production builder, we're probably not the right fit.
I limit myself to 3 new clients per month. This isn't a sales tactic — it's a quality commitment. Every client gets my personal attention and a custom strategy. I'd rather do exceptional work for fewer builders than mediocre work for many.
I put my money where my mouth is. If you don't close a project within 12 months of working with us, we work for free until you do. Plus, there's a 30-day full refund if we're not a fit. In helping 150+ builders generate $268M+ in revenue, I haven't had a client who followed the system and didn't see results. Marketing isn't magic — but when you have a proven system built specifically for builders, the results are predictable.
Still Have Questions?
The best way to get answers is to talk. Book a free strategy call and I'll answer every question you have — plus give you a clear plan for your business.
